Strengthening Two-Way Tourism Through Culture, Collaboration, and Connectivity
Bangkok, Thailand – Thailand took center stage in the ASEAN-India Year of Tourism 2025 by hosting the ASEAN-India Forum from 22–25 July in Bangkok. Spearheaded by the Tourism Authority of Thailand (TAT), the forum aimed to ignite new momentum in two-way travel between India and ASEAN and spotlight Southeast Asia as a premier destination for Indian travelers.
As the Lead Country for Promotion and Marketing, Thailand is driving regional efforts to position ASEAN as a united and compelling travel bloc—capitalizing on shared cultural ties, booming demographics, and the rising demand for experiential tourism.
“Journey of Opportunities”: India and ASEAN Forge New Travel Connections
Held on 23 July, the one-day forum themed “Journey of Opportunities: Ignite Indian Travel to ASEAN” brought together senior tourism leaders, policymakers, and private sector stakeholders. It formed a key part of the ASEAN-India Cooperation Work Plan 2023–2027, focusing on collaboration, innovation, and inclusive growth.
Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, opened the event by affirming Thailand’s commitment to mutual tourism growth:
“Thailand sees tremendous potential in strengthening two-way travel between India and ASEAN—delivering shared benefits across the region.”
The keynote session featured influential voices, including:
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Ms. Verna Eseralda C. Buensuceso, Chair of ASEAN NTOs
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H.E. Dr. Kao Kim Hourn, Secretary-General of ASEAN
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H.E. Mr. Nagesh Singh, Ambassador of India to Thailand
Together, they emphasized the importance of regional cooperation, seamless connectivity, and evolving tourism offerings that match new traveler expectations.
Travel Trends: Indian Millennials, Gen Z, and Mega Celebrations
Two pivotal panel discussions shaped the day’s agenda. The morning session explored the growing impact of Millennials and Gen Z Indian travelers, who are driving demand for:
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Curated, immersive experiences
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Social media-worthy moments
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Event-based and pop culture tourism
Insights came from key industry players, including Booking.com, Thai AirAsia, Radisson Hotels, and a renowned Indian travel influencer, who underscored the value of digital-first storytelling and culturally rich itineraries.
The afternoon session spotlighted the $130+ billion Indian wedding and honeymoon market, positioning ASEAN as an ideal host for luxury multi-day celebrations. From vegetarian catering to opulent beachside resorts, the region offers the diversity and sophistication needed to attract Indian wedding planners and couples alike.
Workshop and Technical Tour Highlight Regional Readiness
In the closing session, delegates participated in a “Partnership Marketing Promotion” workshop—tackling visa facilitation, flight connectivity, travel packaging, and niche market strategies. The goal: improve the ease of travel and deepen tourism collaboration between India and ASEAN member states.
To round out the forum, participants joined a technical tour to Pattaya, a top Thai destination for Indian tourists. The visit showcased Thailand’s robust tourism infrastructure, wedding venues, and customizable experiences that align with the expectations of high-value Indian travelers.
Why This Matters: India Emerges as a Key ASEAN Tourism Partner
The numbers tell a compelling story. In 2023, Thailand, Singapore, Malaysia, and Indonesia all ranked in the top 15 most visited destinations by Indian travelers. By 2024, Thailand alone welcomed over 2 million Indian visitors, making India one of Thailand’s top three inbound markets.
As ASEAN and India strengthen travel ties, forums like this underscore the region’s shared vision for inclusive tourism growth, powered by youthful travelers, deep-rooted culture, and cross-border collaboration.