Phuket named the world’s second most popular island destination, according to a recent report by the National Bank of Greece (NBG). The report, which analyzed international tourist arrivals across the globe, highlights Thailand’s enduring appeal and the growing strength of its island tourism sector.
Phuket ranked just behind Mallorca in Spain, and ahead of iconic destinations such as Hawaii, Bali, and Crete — a strong signal that Thailand remains one of the most sought-after holiday destinations in the world.
Thailand’s Island Powerhouse
Phuket’s recognition reaffirms Thailand’s position as a top-tier global tourism hotspot, alongside fellow island-rich nations like Spain, Italy, and France. With its turquoise waters, diverse culinary scene, and seamless blend of luxury and local culture, Phuket continues to draw millions of travelers each year.
Beyond Phuket, destinations such as Koh Samui, Koh Phi Phi, and Krabi have also played a major role in driving Thailand’s post-pandemic tourism recovery. Each offers its own unique island experience — from tranquil escapes to vibrant nightlife — reflecting the versatility that makes Thailand a favorite for travelers of all kinds.
Balancing Growth and Sustainability
As international arrivals surge, Thailand faces the same challenge as other leading island destinations: how to sustain growth without overwhelming local infrastructure or ecosystems.
Tourism experts have noted that continued investment in sustainable transport, renewable energy, and waste management systems will be crucial in maintaining Phuket’s global standing.
Thailand has already taken significant steps in this direction. The government’s “Sustainable Tourism Goals” initiative aims to balance economic growth with environmental preservation, promoting eco-friendly travel practices across popular island hubs.
With international travel demand showing no signs of slowing, strategic investments in infrastructure, green energy, and destination management will ensure Thailand remains a world leader in island tourism.
From sun-soaked beaches to rich local culture and globally acclaimed hospitality, Thailand’s islands continue to capture the hearts of travelers everywhere — and with the right approach, that magic is here to stay.