Bangkok, Thailand – Thai Airways International Public Company Limited (THAI) has ushered in a new era of aviation and passenger experience with the grand unveiling of “THE NEW WORLDS OF TOMORROW”, a visionary initiative celebrating the airline’s 65th anniversary. Held at the prestigious World Ballroom at Centara Grand, centralwOrld, the event marked more than a celebration—it was a powerful reintroduction of Thailand’s flag carrier to the global stage.
Introducing “GRACE TO GROWTH” – THAI’s New Brand Tagline
At the heart of the celebration was the debut of THAI’s new brand identity, “GRACE TO GROWTH”, a tagline that beautifully encapsulates the airline’s mission to blend heritage-rich Thai hospitality with future-ready innovation. With its successful business rehabilitation behind it and shares scheduled to resume trading on the Stock Exchange of Thailand in July 2025, THAI is confidently flying forward.
A Vision of the Future: Travel, Taste & Thai Heritage
THE NEW WORLD OF INSIGHT & HOSPITALITY
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Sawasdee Magazine Reinvented
The iconic in-flight magazine, Sawasdee, returns with a bold new look across print, e-magazine, and online platforms. Helmed by Mr. Kittiphong Sansomboon and Mr. Hans Mueller, the publication is now a dynamic storytelling platform celebrating Thai culture, global destinations, and the modern traveler.
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Designer Amenity Kits by SIRIVANNAVARI
Partnering with Thai luxury fashion house SIRIVANNAVARI, THAI debuts two exclusive Royal Silk Class amenity kits inspired by Thai nature and elegance. Offered on flights to Paris, Milan, Tokyo, and Shanghai, each kit features skincare essentials and eco-conscious accessories.
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Good Taste for a Good Cause Campaign
Thai Airways is elevating its inflight dining with the “Good Taste for a Good Cause” campaign—spotlighting local artisans and flavors. Passengers will savor Doi Tung coffee, KanVela chocolate, After You desserts, and even street food from Thai icons like Jay Fai and Thipsamai, served alongside caviar and signature drinks like Oriental Dawn.
THE NEW WORLD OF TRAVEL COMFORT
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Next-Generation Comfort with A321neo
As part of THAI’s fleet modernization, the cutting-edge A321neo aircraft will debut by the end of 2025, featuring advanced in-flight entertainment and free onboard Wi-Fi for Royal Orchid Plus members—perfect for regional travelers seeking premium convenience.
A Skyward Look at Tomorrow
“THE NEW WORLDS OF TOMORROW” isn’t just a slogan—it’s a promise. One that merges sustainability, innovation, and timeless Thai hospitality into a reimagined journey for today’s global explorer.
With a refreshed brand, enhanced services, and a clear roadmap to growth, Thai Airways is not just flying—it’s soaring into the future.