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TAT and Big C Launch Shopping Campaigns for Tourists

TAT and Big C Launch Shopping Campaigns for Tourists

The Tourism Authority of Thailand (TAT) has joined hands with Big C Supercenter and its 49 suppliers to introduce two thrilling shopping campaigns, offering tourists and residents the chance to win perks and discounts while exploring Thailand from 1 April to 31 May 2024.

Under the “Thailand Lucky Landing” campaign, foreign tourists can register in advance via to receive an E-Coupon Travel pack upon arrival at Suvarnabhumi Airport and Don Mueang International Airport. By scanning a QR code at the airport, they stand a chance to win cash vouchers totaling 3 million Baht. These vouchers and E-coupons can be redeemed at all Big C stores except SPO Pure, with a valid passport required.

On the other hand, Thais and expats can enjoy discounts and accumulate points under the ‘Suk Thanthee…Thi Tiew Thai, Suk Pai Gan Yai Thi Big C’ campaign. By applying for a Big Point membership and scanning a QR code, they can accumulate Big Points for additional perks at 291 participating Big C stores across 15 secondary destinations, including Prachin Buri, Rayong, Buri Ram, Chaiyaphum, Nakhon Phanom, Phetchaburi, Saraburi, Chai Nat, Phrae, Phichit, Nan, Chiang Rai, Surat Thani, Phang-nga, and Songkhla.

TAT Governor, Ms. Thapanee Kiatphaibool, expressed, “These campaigns aim to offer amazing travel experiences in Thailand for foreign visitors while stimulating travel to emerging secondary destinations among Thais and expats. This collaboration with Big C is part of our ‘Partnership 360’ efforts to drive Thailand’s tourism towards High-Value and Sustainability.”

The campaigns were officially launched at Big C Ratchadamri, where 26 key opinion leaders (KOLs) and influencers from India, Malaysia, Philippines, Singapore, Indonesia, and Vietnam were invited for a special tour to share their experiences with their followers. The activity highlighted popular souvenirs, must-try dishes, and desserts at the food park, enhancing the shopping experience for tourists and residents alike.

Mr. Aswin Techajareonvikul, Chief Executive Officer and President of Big C Supercenter, stated, “The partnership with TAT aligns with Big C’s strategy to become the preferred destination for souvenir shopping. These campaigns aim to stimulate the Thai economy and promote domestic travel to the 15 provinces, creating more meaningful travel experiences for tourists.”

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