New Delhi, India – The Tourism Authority of Thailand (TAT) made a strong presence at the South Asia Travel and Tourism Exchange (SATTE) 2025, which took place from 19-21 February at Yashobhoomi – India International Convention and Expo Centre. Marking its 16th consecutive year of participation, TAT leveraged the event to promote Thailand’s diverse travel experiences and further strengthen its appeal among Indian tourists.
SATTE 2025, India’s largest travel and tourism fair, attracted over 35,000 visitors and 1,400 exhibitors. The Thailand Stand, spanning 300 square metres, offered a comprehensive experience with three dedicated zones: an information area, a business networking space, and an interactive cultural demonstration area showcasing Thai art and culture. The stand was jointly presented by 50 Thai tourism businesses, fostering significant business-to-business (B2B) engagements and collaborations.
Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, highlighted the importance of SATTE 2025, stating: “This event was a crucial platform for Thai tourism operators to explore business opportunities, introduce new travel products, and promote exclusive packages tailored to Indian travellers. It reinforced Thailand’s status as a leading destination under the globally renowned ‘Amazing Thailand’ brand, aligning with the ‘Amazing Thailand Grand Tourism and Sports Year’ initiative.”
Strong Growth in Indian Tourism
India remained one of Thailand’s fastest-growing tourism markets, with 2,129,149 Indian visitors recorded in 2024, marking a 30.74% increase from 2023. This surge was largely driven by Thailand’s visa exemption policy, which allowed Indian travellers to stay for up to 60 days, along with extensive air connectivity offering 2.93 million seats in 2024—approaching pre-pandemic levels.
TAT set an ambitious target of 2.3 million Indian arrivals in 2025 and actively expanded its marketing initiatives to attract key traveller segments, including families, luxury leisure seekers, weddings and celebration tourists, and golf enthusiasts.
Strategic Initiatives for Indian Tourists
To enhance engagement with Indian travellers, TAT introduced two flagship projects. The ‘Living it Up in Thailand’ campaign targeted Indian millennials, promoting cultural, culinary, and adventure experiences through partnerships with leading travel platforms such as Clear Trip and Akbar Holidays. Additionally, the ‘Celebrations with Care and Inner Shine’ campaign was designed to attract India’s growing wedding and anniversary travel market, collaborating with wedding planners and event organizers through exclusive promotions and familiarisation trips.
Thailand’s Top and Emerging Destinations
Thailand continued to captivate Indian travellers with its vibrant culture, world-class hospitality, and seamless connectivity. While Bangkok, Chon Buri, Phuket, Krabi, and Surat Thani remained top destinations, emerging hotspots such as Ko Samui, Ko Tao, Ko Pha-ngan, Phang-nga, Rayong, and Chiang Rai gained popularity.
Indian visitors particularly enjoyed Thailand’s beach experiences, rich culinary scene, nightlife, wellness retreats, and heritage tours. With an average expenditure of 34,920 Baht per trip and an average stay of 6.58 nights, Indian tourists contributed significantly to Thailand’s tourism economy.
As Thailand strengthened its presence at SATTE 2025, TAT remained committed to fostering deeper ties with Indian travellers and tourism stakeholders, ensuring Thailand continues to be a premier travel destination for the Indian market.