- The OREO cookie offers a taste of BTS’s home with a hotteok-inspired brown sugar–pancake flavor, while our first-ever purple wafers honor BTS fans
- Marking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honor 13 years of BTS
- Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit “love letters” for a chance to have their letter featured on a global stage
Thailand – OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That’s right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar–pancake flavored OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.
This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we’re turning our iconic cookie and delicious flavor into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.
The result is a deeply personal flavor creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. “We’re just so proud to add our own chapter to OREO’s amazing story.”
While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.
This special message is the start of a global movement the OREO brand created for fans. Inspired by the fandom’s letter-writing tradition, we’re rallying OREO and BTS fans to help create the world’s largest love letter to BTS. To join the movement, scan the QR code on the Limited Edition OREO & BTS Cookie Pack or visit th.oreosea.com to write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each others’ words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes and see what’s next!
Idara Huang, Managing Director of Mondelēz International (Thailand), said: “Thai fans have an incredible passion for both OREO and BTS, so this collaboration is an exciting cultural moment to bring to Thailand. At OREO, we love creating playful experiences that go beyond the cookie itself, and this partnership brings together two global icons known for inspiring creativity, self-expression and connection amongst fans around the world. From the hotteok-inspired flavor to the collectible embossments and vibrant Seoul street market-inspired packaging, every detail was thoughtfully created with BTS to give fans in Thailand a new way to experience and celebrate Korean culture through OREO.”
The Limited Edition OREO & BTS Cookies will be available for presale starting on June 2, 2026 on Shopee. The OREO cookies will begin rolling out at retailers starting on
June 8, 2026 and will be available only for a limited time, while supplies last.
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