Southeast Asia continues to shine as a global tourism hotspot in 2025. From bustling capitals to cultural havens and tropical getaways, the region attracts millions of international travelers each year. Based on the latest reports from Euromonitor International, Tripadvisor, Mabrian, and other global travel surveys, here are the top 10 most visited cities in Southeast Asia in 2025.
1. Bangkok, Thailand
Consistently at the top, Bangkok remains the world’s most visited city in 2024 and 2025, welcoming more than 32 million international visitors. Known for its vibrant street life, ornate temples, and thriving food scene, Bangkok continues to balance tradition with modernity.
2. Kuala Lumpur, Malaysia
Malaysia’s capital is a global top 10 destination with over 16 million visitors annually. Travelers are drawn to the iconic Petronas Towers, diverse street food culture, and affordable shopping hubs like Bukit Bintang.
3. Hong Kong
Though often considered part of East Asia, Hong Kong is a gateway for Southeast Asian travelers and ranks among the world’s top five most visited cities. Known for its dynamic skyline, bustling markets, and cultural fusion, it remains a favorite stopover city.
4. Phuket, Thailand
Phuket isn’t just Thailand’s beach paradise—it also ranks third globally in flight search demand in early 2025. With crystal-clear waters, luxury resorts, and lively nightlife, it’s no surprise Phuket continues to dominate the island getaway list.
5. Manila / Luzon, Philippines
The Philippines is gaining momentum in 2025, with Luzon (home to Manila) ranked among Tripadvisor’s top trending destinations worldwide. Manila’s mix of Spanish colonial heritage, modern lifestyle hubs, and growing arts scene has boosted its global profile.
6. Bali (Denpasar), Indonesia
Bali, through its capital Denpasar, continues to be a cultural magnet. In 2025, Bali was ranked the No. 1 cultural city in the world by Tripadvisor. From temple ceremonies to yoga retreats, Bali perfectly blends tradition and modern leisure.
7. Hanoi, Vietnam
Hanoi is having a breakthrough year. Named the 2nd most celebrated cultural destination globally, and also recognized by Time Out as one of the world’s best cities in 2025, Hanoi charms visitors with its French-colonial architecture, vibrant street food, and affordable lifestyle.
8. Siem Reap, Cambodia
Famous for being the gateway to Angkor Wat, Siem Reap is now also gaining attention for improved tourism infrastructure. Tripadvisor ranked it among the top 10 cultural cities worldwide, making it a must-visit for history and culture enthusiasts.
9. Phnom Penh, Cambodia
Cambodia’s capital made it to Tripadvisor’s top 20 trending destinations globally in 2025. With its riverside charm, royal palaces, and evolving café scene, Phnom Penh is quickly becoming a favorite for travelers seeking a balance of history and modern energy.
10. Ho Chi Minh City, Vietnam (Honorable Mention)
While not always in the top 10 lists, Ho Chi Minh City continues to attract millions thanks to its cosmopolitan vibe, thriving food scene, and role as a gateway to southern Vietnam.
According to global travel surveys, Bangkok, Kuala Lumpur, and Hong Kong lead in sheer visitor volume, while Bali, Hanoi, and Siem Reap shine as cultural hotspots. Together, they showcase the incredible diversity of Southeast Asia—where bustling metropolises meet serene beaches and ancient temples.
As 2025 unfolds, Southeast Asia remains not only one of the most visited regions in the world but also one of the most inspiring places for cultural discovery, culinary adventures, and unforgettable travel experiences.