Bangkok, Thailand – Thailand is turning up the excitement for travelers with a fresh perspective on its tourism, and who better to lead the way than global superstar Lalisa “LISA” Manobal? The Tourism Authority of Thailand (TAT) has officially appointed the multi-talented rapper, singer, dancer, and actor as the Amazing Thailand Ambassador under the new “Feel All the Feelings” campaign.
The campaign, launched at the iconic Wat Arun Ratchawararam Ratchawaramahawihan, highlights Thailand as a Quality Leisure Destination, emphasizing experiences rich in meaning, culture, and emotion. Beyond breathtaking scenery, LISA’s role is to showcase the depth and value of Thai travel—from cultural landmarks and local lifestyles to heartfelt interactions with Thai hosts.
“Through LISA’s perspective, travelers can experience Thailand as a leading quality destination with depth beyond just scenic attractions,” said Ms. Thapanee Kiatphaibool, Governor of TAT. “Every experience—from the people to the culture and atmosphere—carries meaning. We want visitors to create lasting memories, return, and share their stories.”
Wat Arun, chosen as the campaign’s launch venue, exemplifies Thailand’s blend of traditional craftsmanship and modern creativity, making it the perfect backdrop to introduce LISA as the ambassador connecting global audiences to the heart of Thai culture.
The “Feel All the Feelings” campaign celebrates emotional and meaningful experiences across Thailand. Its campaign film, available on YouTube: Amazing Thailand, also features popular Thai actors Win – Metawin Opas-iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join LISA in conveying the full spectrum of feelings travelers can experience in Thailand.
Beyond showcasing attractions, the campaign also encourages Thais to be “good hosts”, reinforcing the Trusted Thailand initiative. This ensures that every visitor can travel with confidence, enjoy quality experiences, and feel inspired to return.
With LISA leading the way, Thailand aims to redefine tourism—inviting travelers not just to visit, but to truly feel all the feelings that make the Kingdom a destination full of meaning, culture, and unforgettable moments.
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