Looking for a calm, design-forward space to recharge between shopping sprees and city adventures? Tucked inside one of Bangkok’s most iconic malls, FRIEND FRIEND offers a refreshing pause from the capital’s high-energy buzz — and it’s just steps from your hotel if you’re staying at Emporium Suites by Chatrium.
Perched on the third floor of Emporium Shopping Mall, this thoughtfully curated lifestyle concept blends sustainability, wellness, and contemporary design in one beautifully lit space. It’s mindful shopping — but make it chic.
A Hidden Oasis in the Heart of Sukhumvit
Bangkok isn’t exactly known for slowing down. The city is famous for mega malls, floating markets, street food, and nightlife. But inside FRIEND FRIEND, the mood shifts.
Originally transformed from what was once a parking area, the store now feels like a light-filled urban sanctuary. Think soft natural tones, indoor greenery, clean architectural lines, and wide open spaces that invite you to wander — not rush.
If you’re staying at Emporium Suites by Chatrium, getting there couldn’t be easier. The hotel connects directly to Emporium Mall. From there, it’s about a 3-minute walk (roughly 200 meters) to the third floor via escalator or elevator. No taxis, no traffic, no stress.
What Makes FRIEND FRIEND Different?
FRIEND FRIEND isn’t your typical Bangkok shopping stop. It operates around three core pillars:
CLEAN
Eco-friendly cleaning supplies, refillable products, and sustainable household essentials that help reduce everyday waste.
CARE
Wellness-focused goods including natural body care, healthy pantry items, and lifestyle products that support mindful living.
CURRENT
Modern, design-forward items that feel fresh and relevant — from home décor to practical daily-use products with aesthetic appeal.
Everything feels intentional. You won’t find cluttered shelves or impulse buys. Instead, the space encourages conscious consumption — choosing fewer, better things that align with your values.
For travelers, this makes it a fantastic place to pick up unique Bangkok souvenirs that aren’t mass-produced trinkets. Think sustainable gifts, artisan goods, and beautifully packaged items that actually fit in your carry-on.
Refuel at Plant-Based & Local Coffee Spots
Shopping mindfully can work up an appetite — and FRIEND FRIEND has that covered too.
Colorama – A Vibrant Plant-Based Café
Located within the space, Colorama serves colorful, plant-based dishes that are as photogenic as they are nourishing. Expect wholesome bowls, fresh ingredients, and creative flavors that cater to both vegans and the plant-curious.
Sauce Coffee – Local Brews, Chill Vibes
If caffeine is calling, Sauce Coffee delivers locally sourced beans in a laid-back setting. It’s the perfect spot to sip, relax, and watch the slow rhythm of FRIEND FRIEND unfold around you.
Quick Visitor Info
Location: 3rd Floor, Emporium Shopping Mall, Sukhumvit, Bangkok
Nearest BTS: Phrom Phong (direct mall access)
Distance from Emporium Suites by Chatrium: Approx. 200 meters / 3-minute walk
Best Time to Visit: Late morning or weekday afternoons for a quieter experience
If your idea of travel includes discovering thoughtful spaces, supporting conscious brands, and taking home meaningful finds, FRIEND FRIEND deserves a spot on your Bangkok itinerary. It’s ideal for digital nomads needing a relaxed midday reset, couples looking for something beyond the typical tourist trail, or solo travelers who love discovering lifestyle concepts with personality.
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