Apple annually hosts an event in September to announce a new line of iPhones. This article provides an overview of the upcoming Apple event, including when the event will commence and what products will be launched.
The upcoming iPhone 15 range is expected to be unveiled by Apple during a September 2023 event. Additionally, the launch is expected to coincide with the launch of the new Apple Watch and may include other new products.
This article also provides a comprehensive overview of the upcoming iPhone 15 range.
Before discussing the forthcoming Apple products, let’s first discuss the purpose of the Apple event.
When is Apple’s iPhone event?
In 2022, the date of Apple’s September event was set for Wednesday, September 7, which marks a departure from the company’s annual iPhone event. Previous years have included Tuesday, September 14 as the date for the 2021 event, and Tuesday, September 14 for the 2020 event, although 2020 was a particularly unusual year due to the Covid-19 pandemic.
Apple has yet to announce the exact date of its September event, however, we anticipate it will take place sometime in the early-to-mid-to-late-September period. The most likely date for Apple’s September event is September 12th or 13th, 2023. September 6th and 7th are also possible dates, however, it has been reported that the iPhone launch may be postponed this year, making it unlikely that Apple will host an event earlier than this.
What time will the iPhone event start?
One thing we can be pretty sure about is that the Apple Event start time will be 10 a.m. in California. Here’s what that translates to in other countries around the world:
- U.S.: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT)
- U.K.: 6 p.m. (BST)
- Europe: 7 p.m. (CEST)
- Canada: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT), 2 p.m. (ADT)
- India: 10.30 p.m. (IST)
- Singapore and China: The following day at 1 a.m.
- Australia: The following day at 1 a.m. (AWST), 2.30 a.m. (ACST), 3 a.m. (AEST)
- New Zealand: The following day at 5 a.m. (NZST)
Will the iPhone event be live?
Since September 2019, Apple has not held a live event. Instead, it broadcasts a prerecorded video of the event at the time it would normally take place, and typically holds a small demonstration area to demonstrate the new products. According to Gurman, this is likely to be the case again. Members of the press are expected to congregate at Apple Park to view the same video that Apple will broadcast to the public.
What will Apple launch at the September event?
The event is expected to be headlined by the launch of the iPhone 15 Pro and the iPhone 15 Pro Max, which are expected to be the primary highlights of the event. The iPhone 15 Pro and 15 Plus are expected to follow shortly after. Other products that are likely to be announced at the event include the new Apple Watch Series 9, the Apple Watch Ultra 2, a new iPad mini, and the rumored AirPods Lite, as well as the introduction of Apple Earpods that are expected to be powered by USB-C instead of the traditional Lightning connector.
During the iPhone event, we can expect Apple to announce the launch dates for the new iOS 17 operating system and watchOS 10, which are expected to be released a couple of days after the iPhone event. We can also expect to see a download date for the new iPadOS 17 operating system, which is typically released alongside iOS, though sometimes the iPadOS launch comes a bit later. Apple will also likely announce when the upcoming tvOS updates and HomePod software updates will be available.
This article provides an overview of the events that are anticipated to take place at Apple’s September event.
iPhone 15, Plus, Pro, and Max (or maybe Ultra)
It appears that the four new iPhones released this year will be the same as the 2022 models: the standard iPhone 15, the larger Plus model, the more sophisticated iPhone 15 Pro, and the larger Max. Speculation suggests that the Max may be the successor to the Ultra. It is expected that the Pro models will receive most of the new specifications, although it is possible that the Max size model will receive additional features that the Pro model does not.
- iPhone 15: same 6.1-inch display but with Dynamic Island, A16 processor, same 6GB RAM but may adopt the LPDDR5 RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new green, yellow, and pink finishes.
- iPhone 15 Plus: same 6.7-inch display but with Dynamic Island, A16 processor, same 6GB RAM but may adopt the LPDDR5 RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new green, yellow, and pink finishes.
- iPhone 15 Pro: same 6.1-inch display with ProMotion and Dynamic Island, slimmer bezels and rounded corners, A17 processor, 8GB RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new dark red finish.
- iPhone 15 Pro Max (or Ultra): same 6.7-inch display with ProMotion and Dynamic Island, slimmer bezels and rounded corners, A17 processor, 8GB RAM, U2 chip, USB-C instead of Lightning, mute switch to become solid-state button, new dark red finish, periscope lens with 6x optical zoom, support for 8K video recording.
Apple Watch Series 9, Apple Watch Ultra
It appears that there is more than one new Apple Watch in the works. The upcoming Apple Watch 9 and the upcoming Apple Watch Ultra are expected to feature a new processor, but not much more.
- Apple Watch 9: Same 41mm and 45mm size, S9 chip, better battery life.
- Apple Watch Ultra: Same 49mm size, S9 chip, better battery life.
This isn’t as certain as the iPhones and Watches, but we could see a new iPad mini launch at the September event, if we do here’s what’s expected:
- iPad mini (7th gen): A16 chip, increased storage (we hope).
- The AirPods Max needs an update.
- There are rumors about AirPods Lite, said to be $99 earbuds from Apple.
We hope to see these at the September event.
Apple is also working on a number of other products that are expected to be released in the first quarter of 2024.
- 14-inch MacBook Pro with M3 Pro/Max chips
- 16-inch MacBook Pro with M3 Pro/Max chips
- 13-inch MacBook Pro with M3 chip
- Updated 13 and 15-inch MacBook Air models
- 24-inch iMac
- Apple Vision Pro