Thailand — The year may be ending, but dating is here to stay! Tinder’s Year in Swipe™ is back, unpacking all the standout trends from 2024 and offering a glimpse into the future of dating in 2025. This year, daters got clear on what they want and are heading into 2025 with unapologetic intentions.
In a world shaped by social shifts, today’s singles are dating with newfound clarity—seeking connections that align with their values, feel authentic, and bring a sense of realness amid the chaos. To support singles in manifesting their 2025 dating goals, Tinder has introduced the Year In Swipe™ Vision Board, an interactive tool for creating personalized mood boards to recap their 2024 dating journey and set intentions for the year ahead.
“Singles are embracing intentionality in their dating lives—being upfront about what they want and refusing to settle. This shift has driven three standout trends: Loud Looking, Kiss-met, and Nano-ships,” explains Melissa Hobley, Tinder’s Chief Marketing Officer. “These trends are all about empowering choice—whether it’s confidently stating your needs while Loud Looking, savoring serendipitous moments through Kiss-mets, or finding meaning in micro-connections with Nano-ships. While last year was focused on ‘dating for the plot’ and casually exploring, this year, singles are stepping up, leading with purpose, and making their dating journeys truly their own.”
Here’s a look at what was hot on Tinder in 2024 and what to look out for in 2025!
#1. SINGLES ARE LOUD LOOKING – LEAVING GUESSING GAMES IN BRAT SUMMER
Looking for… anything but uncertainty!
Last year was all about being the main character, living for the plot. This year, we’re in the director’s chair—taking charge of our dating journeys, knowing exactly what we want, and saying it loud and clear. “Looking for…” was Tinder’s top bio mention in 2024, showing that people were being upfront from the start. For Thai Tinder users, being upfront was a top priority with preferences for long-term relationships reflected in the Dating Goals of 57% of users and 55% being clear they were looking for a monogamous relationship.
Whether it’s a “Man in Finance” or “Gamer Girlfriend,” singles are ditching the vague and are matching with purpose–clearing out empty chats (only quality convos allowed!)–and with over half of these singles setting boundaries upfront, mixed signals are staying in 2024.
In 2024, singles were caught in an “Assumptions Epidemic,” with green flags getting mistaken for red ones. Case in point: Tinder’s Green Flags Study found that 65% of women thought men were mostly after casual flings, but only 29% of men actually said that was what they wanted.
Fast forward to now, Loud Looking has turned up the volume on dating possibilities leaving no room for silent signals. Situationships? They’re finally on their way out!
#2. SOME CALL IT FATE, WE CALL IT A KISS-MET
Dating rules? Who is she?
Planned-but-unplanned is the vibe for 2025. With a new relationship beginning every 3 seconds on Tinder5, setting the stage for those “OMG, did we really just do that?” moments, it’s not surprising that a survey of Thai Gen Z found that 92% say they have had a romantic relationship that started on a dating app. Sure, your meet-cute might start online, but what happens next? Enter the Kiss-met! A playful twist on “kismet”–meaning destiny or fate–a Kiss-met embodies the idea of seeking out spontaneity and stumbling upon joy. Think sweaty hike dates–which nearly 40% of surveyed singles are planning to prioritize in 2025–pottery classes that get messy (in the cutest way, with 34% of singles planning on it), and vintage shopping trips that turn into fun little fashion shows. 2025 is trending towards the real, unscripted moments that make dating so memorable.
#3. NO ROMANTIC CONNECTION IS TOO SMALL TO DEFINE IN THE WORLD OF NANO-SHIPS
Reclaiming romance in all its forms!
Whether it’s that quick spark with someone on the subway that you call an “eyecontactship” to the person who regularly texts you “good morning” that you call your “textuationships”, 2024 showed us that even the smallest romantic moments can be meaningful. In 2025, we can expect Nano-ships to keep thriving as singles enjoy the fun of these micro-connections while searching for their forever person. Every glance, every random coffee chat—each little moment has its own vibe. With nearly a quarter of surveyed singles focused on finding positivity and joy in the world, they’re bringing an optimistic outlook to dating and relationships3, appreciating the little sparks along the way.
#4. DATING IS A TEAM SPORT
The starting line up? Virgos, Geminis, Leos, Sagittariuses, and yes, Scorpios…
Daters are streamlining their roster, with nearly a quarter of surveyed singles choosing fewer, more meaningful connections to keep their energy and excitement for dating alive. This means singles need to bring their best selves—not just to impress their date but also to win over the whole village that comes with them! In 2024, almost 60% of surveyed singles turned to friends for dating advice, and nearly 20% even asked a friend to pre-screen their date by checking out their social media profiles! Friends are officially the emotional support MVPs of dating, with nearly 50% of singles saying they plan to rely on their friends to navigate the dating world in 2025 and 48% of Thai Gen Z surveyed saying they share their date itinerary and location with friends and family.
And it’s not just friends you have to impress—cosmic alignment matters too! Nearly 40% of singles say that “astrology love predictions” will likely shape their dating choices in 2025. But this should be music to the ears of Virgos, Geminis, Leos, Scorpios, and Sagittariuses, who received the most Likes on Tinder among star signs in 2024!
#5. COMMUNICATION IS QUEEN
The bar has officially been raised and only the goodest boy will win!
If 2024 was all about healing, then 2025 is the year to show up ready. Those who’ve done the work aren’t settling—they’re seeking out others who bring that same energy and intention to each connection. Singles are prioritizing trustworthiness (40%), physical attraction (35%), shared values (31%), emotional availability (30%), and shared interests (28%)–among surveyed participants–when dating this year.3 Meanwhile, deal-breakers like bad hygiene (50%), rudeness (44%), and talking too much about an ex (34%) are major icks.3 And while financial stability is valued, 22% of singles also want a partner who knows when to log off and set work boundaries.
“Having the same interests” was seen as the most important part of someone’s dating profile, according to a survey of Thai Gen Z, while Thai Tinder users ranked ให้เกียรติ as important and 54% say their Love Style is “Thoughtful gestures”.
At the core of dating in 2025 is a focus on clear, honest communication. It’s no wonder nearly 45% of singles are seeking a “Golden Retriever type” in 2025—someone loyal, friendly, energetic, and brimming with optimism!