Dior Gold House, a brand-new concept store, is opening on December 8, 2024, in the heart of Ploen Chit. This isn’t just a store—it’s a chic blend of high fashion, local art, and irresistible desserts, all brought to life with Dior’s signature elegance.
Located at 1029 Ploenchit Road, Dior Gold House brings a touch of Paris to Bangkok. The building’s design takes inspiration from Dior’s iconic Paris flagship at 30 Avenue Montaigne, creating a space that’s both stylish and welcoming.
The store will also shine a spotlight on Thai artists, blending Dior’s global luxury with local creativity. You’ll see works by artists like:
- Korakot Aromdee, who makes amazing bamboo light installations.
- Wishulada Panthanuvong, known for turning recycled materials into art.
- Saran Yen Panya, who created a jaw-dropping Christmas tree made from 25,000 handwoven Thai fans.
Expect the space to evolve with the seasons, keeping things fresh and exciting as new collections by Maria Grazia Chiuri and Kim Jones take the spotlight.
Treat Yourself at Café Dior
After exploring the store, treat yourself to a visit to Café Dior, where Michelin-starred Chef Mauro Colagreco has curated a menu of exquisite desserts. Think gorgeous pastries and sweets that are almost too beautiful to eat—but too delicious not to!
Why It’s a Big Deal
Thailand’s luxury market is flourishing, with an estimated worth of $3.4 billion in 2024, projected to grow steadily at a 3.4% compound annual growth rate until 2029. Dior Gold House reflects this growth, marking a significant milestone for Dior in the region.
With five existing boutiques across Thailand, including locations in Bangkok and Phuket, Dior continues to strengthen its foothold in the Thai luxury scene. The brand’s collaboration with Apo Nattawin Wattanagitiphat and Mile Phakphum Romsaithong as Thai men’s ambassadors underscores its commitment to connecting with local audiences.
Mark Your Calendar
Dior Gold House isn’t just a store; it’s a destination. Whether you’re a fashion lover, an art enthusiast, or just looking for a gorgeous new spot to relax, this is a place you won’t want to miss.
Get ready for the grand opening on December 8 and experience Dior’s magic in the heart of Bangkok.