Paris – The Tourism Authority of Thailand (TAT), Paris office, in collaboration with luxury fashion house Louis Vuitton, has successfully launched the Louis Vuitton City Guide Bangkok 2025. The prestigious launch event took place on 18 February 2025 at the historic Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France, celebrating Bangkok as a premier luxury destination.
This latest addition to the internationally acclaimed Louis Vuitton City Guide collection provides an exclusive and stylish perspective on Bangkok’s finest experiences, capturing the city’s unique blend of heritage, modern vibrancy, and luxury.
A Grand Celebration of Thai Culture and Tourism
The launch event brought together key figures from the travel industry, including leading travel executives, airline representatives, and influential tourism personalities. Guests were treated to an immersive experience showcasing Thailand’s rich cultural heritage, featuring traditional Thai performances, a Khon dance depicting Hanuman and Suvannamaccha, and live demonstrations of Thai craftsmanship, including intricate palm leaf fish weaving and handcrafted souvenir displays.
Thai gastronomy took centre stage with the preparation of Khanom Dara Thong, a traditional Thai dessert. Cultural highlights also included Muay Thai showcases, Nuad Thai massage demonstrations, the mesmerizing Nora dance, and the energetic Serng Kapo performance. The evening concluded with a musical fusion, blending traditional Thai instruments like the Krajappi and Saw Duang with Western classical compositions on piano and violin.
Showcasing Thailand’s Best
Since 1998, the Louis Vuitton City Guide series has set the benchmark for high-end travel recommendations worldwide. The Bangkok 2025 edition immerses readers in the city’s dynamic energy, highlighting iconic landmarks, Michelin-starred restaurants and hidden culinary gems, contemporary art galleries, luxury shopping districts, and high-end hotels that seamlessly blend modernity with Thai heritage.
During the event, the guide was unveiled under the theme “5 Must-Do in Thailand”, inviting travellers to explore Bangkok through five curated experiences:
- Must-see iconic landmarks
- Must-seek hidden gems and cultural sites
- Must-try unique experiences
- Must-taste Thai gastronomy
- Must-buy artisanal souvenirs and handicrafts
Strengthening Thailand’s Global Appeal
Ms. Thapanee Kiatphaibool, TAT Governor, emphasized the significance of this collaboration: “This partnership is a key initiative for the Amazing Thailand Grand Tourism and Sports Year 2025. By aligning with Louis Vuitton, Thailand continues to strengthen its position as a premier destination for discerning travellers seeking exclusive, immersive, and culturally rich experiences.”
Thailand continues to demonstrate its global appeal, welcoming 35.5 million international visitors in 2024, achieving an 89% recovery of pre-pandemic levels. The French market alone contributed 720,806 visitors, reflecting a 96% rebound from 2019 figures, reaffirming Thailand’s popularity among European travellers.
Availability
The Louis Vuitton City Guide Bangkok 2025 is now available worldwide in Louis Vuitton stores and online. For more details, visit www.louisvuitton.fr.