Social Media Abuzz as Coffee Lovers Compare Prices Amidst Starbucks’ 5 Baht Increase
In the wake of Starbucks’ recent announcement regarding a 5 baht increase in beverage prices across Thai outlets starting January 4, the cost of premium coffees at various franchises in Thailand has become a trending topic on social media platforms. Starbucks attributed the price hike to escalating operational and administrative expenses, emphasizing that the adjustment had been delayed for as long as possible.
To gauge the impact and justification of Starbucks’ price adjustment, The Nation Thailand investigated the prices of popular drinks at 10 well-known coffeehouse franchises in Thailand:
- Starbucks
- Americano: 120 baht
- Espresso: 145 baht
- Latte: 130 baht
- Mocha: 145 baht
- Green tea: 145 baht
Starbucks, operated in Thailand by Thai Beverage Plc, reportedly invested 20 billion baht (US$650 million) to establish outlets in the country since 2019.
- The Coffee Club (under Minor International Plc)
- Americano: 115 baht
- Espresso: 95 baht
- Latte: 125 baht
- Mocha: 140 baht
- Green tea: 140 baht
- TrueCoffee (Charoen Pokphand Group)
- Americano: 105 baht
- Espresso: 130 baht
- Latte: 115 baht
- Mocha: 130 baht
- Green tea: 135 baht
- Black Canyon (Black Canyon Thailand Ltd)
- Americano: 85 baht
- Espresso: 90 baht
- Latte: 99 baht
- Mocha: 105 baht
- Green tea: 120 baht
- D’Oro (Golden Cream Ltd)
- Americano: 65 baht
- Espresso: 75 baht
- Latte: 75 baht
- Mocha: 85 baht
- Green tea: 75 baht
- Inthanin (Bangchak Corporation Plc)
- Americano: 60 baht
- Espresso: 65 baht
- Latte: 75 baht
- Mocha: 75 baht
- Green tea: 60 baht
- Café Amazon (PTT Oil and Retail Business Plc)
- Americano: 60 baht
- Espresso: 60 baht
- Latte: 70 baht
- Mocha: 70 baht
- Green tea: 55 baht
- Punthai Coffee (PTG Energy Plc)
- Americano: 60 baht
- Espresso: 60 baht
- Latte: 60 baht
- Mocha: 60 baht
- Green tea: 65 baht
- Chao Doi (Aroma Group)
- Americano: 55 baht
- Espresso: 55 baht
- Latte: 65 baht
- Mocha: 65 baht
- Green tea: 50 baht
- All Café (Charoen Pokphand Group)
- Americano: 35 baht
- Espresso: 35 baht
- Latte: 35 baht
- Mocha: 35 baht
- Green tea: 35 baht
As coffee enthusiasts navigate these price variations, discussions on social media continue to brew, exploring the perceived justifications behind Starbucks’ price hike and the competitive landscape of coffee prices in Thailand.